Marketing is understanding what the customer need is,
Informing the business to develop products/services to meet this need, and then pricing, packaging, promoting, communicating, and delivering it in a way that the customers desire it, and want to buy it.
……yes there is more to Marketing than that…..
Keeping in touch with the customer, increasing awareness and creating a loyal following for the products/services (also known as a Brand) that is loved and bought over and over again.
Here is a bit more detail about What is Marketing:
What is Marketing?
Marketing is about creating the right impression of the Business, attracting the right customers, and thinking about the customers at each and every step of the ‘customer journey’ until they buy. Marketing then helps to continue this customer journey to build a long-term (ideally life-time) relationship.
Marketing is about building a Brand, informing the customers, and being consistent in your messaging. Its about understanding the customers and having a Marketing Strategy which fits with the business, and pulls the different marketing tools together to form a complete “jigsaw”. Its also about being ‘different’ and ‘standing out’ compared to the competition.